I am not sure I understand what clickbait actually is. It seems to be a term a lot of people use, but in many different ways, and often in a 'I know it when I see it' sort of way.

The author claims that basically any sexiness constitutes clickbait, that a hammer is clickbait, and wield is a gun is clickbait. I think only the last of those is plausible. Title images really give very little information, and usually suggest only what genre the film is.

If Netflix is nefarious, why even put genre labels on? Afterall, wouldn't that discourage people from watching films with outside of their genre?

And the best example they can come up with is that a show about norse mythology has as it's cover art... a hammer? As in the object that we associate with Norse mythology? What exactly did you expect? Okay, no hammers--better show a man instead. 'oh why are you putting a man there when it's about mythology?' You can't win.

I get the impression the author just wanted to beat on Netflix and tech in general.