As a new System76 customer, I like their stepwise approach. It tells me they're thinking long term and not rushing. That's what I want to support is a longterm open hardware+software industry.

My understanding is they've started selling their own desktop models after selling white-labeled machines in the past. And that with laptops they are quite involved in the design process and are inching towards selling their own custom laptops.

If Purism fails it will likely be because they did too much from scratch. Taking on hardware and software all at once is a recipe for disaster. It's super expensive.