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Comment by samch | Hacker News Reader

I remember this happening previously with a company named Isis Associates [1]. They opted for a name change in that case. Obviously, it wouldn’t get to that with Delta (their brand isn’t Covid after all). Still, interesting to see how global events can impact branding.

[1] https://paravispartners.com/news/isis-associates-is-now-para...

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One of my favorites, from the suburbs of Philadelphia, Arcadia University, née Beaver College...

> The rise of the internet, with systems designed to filter out sexually explicit material, repeatedly blocked access to the college's website. Research conducted by the institution found that, because of its name, the institution appealed to 30% fewer prospective students. In June 2001, trustees voted to apply for university status and to change the name. [1]

[1] https://en.wikipedia.org/wiki/Arcadia_University

I really liked Mitsubishi Pajero that in Spain was released as Mitsubishi Montero instead.

There's a prominent Washington, D.C.-based nuclear nonproliferation NGO called the "Institute for Science and International Security".

Their new Twitter handle is @TheGoodISIS

they're really limiting their options for the future there

The television series Archer had to do this. International Secret Intelligence Service just disappeared the name and started calling themselves a bunch of other things in season 6 and then finally made a joke of it in the season 12 premiere two days ago.

Similarly, the ISIS Payment System rebranded itself to Softcard for the same reasons:

https://www.latimes.com/business/la-fi-isis-app-changes-name...

Also the river (/a stretch of/alternative name for the Thames, in the UK), and Lord Grantham's prematurely killed off dog in Downton Abbey.

I had thought they were both named for a Greek goddess, but it seems that's Iris.

You may be thinking of Isis the Egyptian Goddess (https://en.wikipedia.org/wiki/Isis)

Ah of course! Thank you.

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