Of course, there are many nuances. Your musculature (though surely if you were a bodybuilder you'd have said so). Your sex, both for where fat sits on your body and for social expectations. The clothes you wear. Normal human variation - if your femurs just happen to be -2 standard deviations in length, your BMI will always be higher than it would be otherwise.
Someone with a BMI just into the thirties can still have a good level of walking-around fitness, look good in a shirt, etc. They wouldn't stand out in today's society. But the medical risks are still increased in a statistical sense. It being normalised may make people feel better but doesn't solve the medical issue.