It's not an exact recipe to follow. This we can agree on. We don't need recipes.
The quote I think you're looking for is "That is, while there is value in the items on the right, we value the items on the left more. "
Which tells me exactly diddly-squat. In fact, there are times that the things on the right are critically important; vital pieces without which the project will surely fail. How much more value could you put on something than that?
How about "Working software over comprehensive documentation"? Ever work on a project at the PMO level? How about doing a build-buy decision? Or perhaps splitting up a couple billion in work into small pieces for vendors to bid on? There are a zillion ways working software is a bullshit way to value anything. Working software is great. But it's not the opposite of documentation. For each bit less of documentation, you don't get a little more working software. The topics are not opposites and inversely proportional to each other.
You want to start a marketing campaign? Sell a lot of books, do a lot of public speaking engagments, all of that? Then come out with something like "Contract with America" or "The Agile Manifesto" or "The Swedish Bikini Team" -- anything that gets your point across easily and memorably. The Manifesto does that.
So now that you've bought the freaking cereal, it's time to put away the box and actually get to eating the dang stuff. And guess what? All of that sales stuff on the box? It's just sales stuff. The real stuff requires you to think and participate, not have happy feelings about the great revolution you're part of.
I've ranted enough. Seem like a nice person fest. Have fun with the manifesto and don't listen to any of those books or coaches. Probably just confuse you anyway.
I'm done.