Yes, and that "squares with its values". Thinking that Apple (FAANG) have "values" other than that are falling for the marketers illusion.
This illusion has been sustaining a brand loyalty for several years while getting away with privacy contradicting moves, and always being defended by its loyalists. I say loyalists instead of customers to make a distinction.
What's happening now is the moves are becoming increasingly egregious, and what we're seeing is a slight awakening to the reality of the situation, that the 'stance' had been nothing more than a grab for user control (in turn to sustain profits)
At this point it's either abandon ship, or make petitions and opinion pieces such as TFA.
Apple was different, and it all stemmed from Jobs. The tech world lost a lot more than just innovative products when he passed. Cook has done an incredible job at getting Apple to where they are as a company, but they've truly lost their way in the meantime.
Have you considered the possibility that your opinion is that of a minority.
In fact, I'd daresay the opinion you've expressed is "that of a minority".
(All of this is leaving aside the fact that you apparently didn't read my very brief comment before responding to it, in which I talk about massive amounts of consumer surplus being created)