> Primephonic is no longer available for new subscribers and will be taken offline beginning September 7. Apple Music plans to launch a dedicated classical music app next year combining Primephonic’s classical user interface that fans have grown to love with more added features. In the meantime, current Primephonic subscribers will receive six months of Apple Music for free, providing access to hundreds of thousands of classical albums, all in Lossless and high-resolution audio, as well as hundreds of classical albums in Apple Music’s Spatial Audio, with new albums added regularly.

This is utter insanity. I understand acquiring, and "sunsetting" the acquisition when it makes sense, blocking new user signups, and heck I'd even say its pretty cool that they're planning on releasing a totally separate experience for Apple Music classical listeners.

But why shut down Primephonic before this new experience is ready? It just pisses off the already niche and hesitant customer-base you've announced you're trying to court!