Turntable.fm Picks Union Square as Investor Over Kleiner and Accel

Fred Wilson (from Union Square Ventures) has mentioned them twice in the past few months... I guess they've been talking.

http://www.avc.com/a_vc/2011/06/globalization-continued.html

http://www.avc.com/a_vc/2011/06/to-science-and-art.html

I like their style, and I would've made the same move. Though I'm speaking on the outside looking in, Union Square seems to be much more connected with the industry and their investments. I think they probably "get it" more than most. Props to Turntable.fm.

I think this story goes to show how much the venture capital business has shifted in the last few years (it sure has changed a lot since I started really caring for it). I guess the best analogy I have to Union Square's ongoing success (and impressive portfolio) is how an indie band pulls a gigantic win and suddenly becomes a key player. These guys have, much due to Wilson's diligence and passion for disrupting ideas, become a force to be reckoned with.

Kudos to them.

Sounds like a perfect fit, I think Turntable and Fred Wilson are both on the same key about ways in which people share music.

Apparently Lady Gaga and Kanye West are now reported to be investors in Turntable as well.

whoa