When people sell items through big box stores, those stores buy the items at wholesale. What happens if Apple changes from the 30% structure to a 50% wholesale/retail?
Fitness apps compete with gyms, movie apps compete with theaters, learning apps might even compete with schools, etc.. an OS provides the capabilities to do all of these things. I'm sorry, but your analogies make zero sense to me. Apple should be regulated at least the same way Microsoft was, and the Open App Markets Act does this, and I'm glad to see it. I don't think small changes like this are really the way to fix what's wrong with iOS and Android, even though the latter is more open.
App devs should have an honest conversation with the devs of pre-app days. You had to have a release completed so that it could be sent to the facilities to make the dis[c|k]s. These had to be way more complete than today with the ability to 100% re-download the actual product that has had extra time to complete. There's also the cost involved in getting those physical objects made. Today's app devs have it so much easier, and yet want so much more.
It's irrelevant how easy or hard developers have it, the consumer can pick if they want to pay once or have a subscription for the feature set they want in apps.
The closed nature is the only argument that carries water with me as far as being anti-competitive. Every business has to pay to have their product distributed, and the 30% just never sounded unfair to me.
Honest question.
So, all of that to say I'm used to getting 50% of the retail price by selling to wholesellers, so being able to have a 70/30 split being offered by Apple would be 20% increase in my earnings.
Allow alternate app stores, and you'll likely see as much competition on mobile as there is when comparing Itch vs. Steam.
Why are we trying to hold Apple to standards that we know are bad, but just happen to exist in the real world anyway?