The traditionally strong MCD franchiser <> franchisee relationship has actually been fraying for the past couple of years.
“Shareholder value” imperatives are driving short-term thinking at the corporate HQ.
“Shareholder value” imperatives are driving short-term thinking at the corporate HQ.
Why would mcdonald's take a bid from a company saying, essentially:
"Our package includes unnecessary maintenance costs and ill-perceived customer opinions of service. But we will pay you for that, and force the maintenece cost on your business partner, the franchise."
WHy wouldn't mcdonalds just choose s supplier that has a machine that works? And why would taylor pay them so that they can charge the franchisee...?