2. We see ourselves as a group of hackers and not really as a corporate entity. Many projects that come out of our team are largely individual efforts. For instance, I have spend considerable personal time working on listmonk over the last couple of years just because I like it. There is no Zerodha mandate involved. Only projects that have to be branded as Zerodha or involve a lot of multi-dev effort go under the official handle (ref: https://zerodha.tech/projects)
3. listmonk offers a one-click Heroku button (a bunch of simple scripts really), so it should just be a matter of creating deployment scripts for other platforms as well. I have not looked into it personally.