This is a very defeatist view of things. The purpose of fines is not to destroy a company, it's to correct its bad behavior - if they keep doing it you can fine them again for even more money.
These fines won't cripple a company, it will just allow them to test what limits they can push and so on.
Jerry: How is it a write-off?
Kramer: They just write it off.
Jerry: Write it off what?
Kramer: Jerry, all these big companies, they write off everything.
Jerry: You don't even know what a write-off is.
Kramer: Do you?
Jerry: No, I don't.
Kramer: But they do. And they're the ones writing it off.