"I would buy it if it had a non-chiclet keyboard"
"I would buy it if it had a dedicated GPU."
"I would buy it if they had an AMD option."
"I would buy it if it were cheaper than similar models from huge established corporations."
"I would buy it if they figured out the tax and import laws for every country so they could ship it anywhere in the world."
"I would buy it if it didn't have an awful keyboard layout."
"I would buy it if its trackpad were as good as the one made by the richest company in the world."
"I would buy it if it had a trackpoint like one manufacturer puts on a few of their laptops."