It helps, of course, that they don't have domestic internet mammoths putting money in their pockets to get away with whatever they want (USA) or a state sponsored big brother / AI yoke programme that depends on data being collected from all around the world (China _and_ USA).
If anything, the EU is trying to prevent external (and increasingly hostile) powers to use EU citizens data for gain or plain aggression (Cambridge Analytica & Brexit, for example).