This is kind of terrifying:

  *When I joined AWS, I initially avoided using the LPs in discussions. It didn’t go well. I’d say, “We should contribute to project X because it’s the right thing to do!” Blank stares. “We need to give engineers more time to contribute to project Y so we can influence the project’s direction.” Raised eyebrows. I was getting nowhere.

  *But then I tried framing my arguments with the LPs and things got much better. I started saying things like, “It’s hard to ‘Obsess over Customers’ and deliver innovation with ‘Frugality’ if we don’t ‘Earn Trust’ with the communities we depend on by making code contributions. This also allows us to ‘Insist on the Highest Standards’ because our contributions put us in a better position to ‘Deliver Results’ and support customers.”

  *Suddenly, people understood what I meant

I can't tell if people "suddenly understood", or are LPs just terrifying sticks managers use to get their way, and once phrased that way nobody dares dissent. The transformation of communication is exactly what I experienced in communist party governing meetings decades ago - who is going to fit their wants into official paradigm better and thus hit with a bigger Big Brother stick :-/