> But I'd like someone, anyone propose what Apple (Google, Facebook, ...) is supposed to do?

I think what apple should do is follow Facebook/google's lead: the "report this message" button that _everyone_ else has.

Obviously google doesn't encrypt user's stuff, so do server side scanning. Whatsapp supposedly relies entirely on reported messages.

Given that iCloud accounts are tied directly to ID, it doesn't seem all that difficult for apple to get their report rate up just by letting users report stuff.

> EFF and others should be savvy enough to see the meta game and advocate their own policy (platform) accordingly.

agreed, the "EWWW NO NEVER EVER EVER" approach is counter productive, it just allows people to paint them as people that hide kiddyfiddlers. the wider public supports apple's drive a lot more than I would like.

But apple do need to do something more, they apparently reported less than a thousand people for having illegal images.