Yipit is an aggregator, so they actually arent a daily deal site in the traditional sense. Since the space keeps growing and more sites pop up, Yipit becomes increasingly more useful to consumers (in finding deals) and to the providers (they have a data product)
they aren't just another "daily deal site"--they're trying to own the space. also, from what I hear, their yipit data product (data and analytics on the daily deal space) has already experienced good traction from hedge funds and others interested in this growing space.
Aren't both groupon and livingsocial trying to "own the space"?
sorry, I meant that as daily deal sites keep popping up, it's much easier to use an aggregator than to browse individual sites. I assume they're trying to be a layer upon the daily deal space, not just a singular deal provider.
Dealmap was just acquired by google, seems like there's something to these aggregators...