Their marketing was starting to get to me as far as being the privacy company. I was really considering buying my first iphone. They had to know they were throwing all that marketing/effort down the drain.
There is no way they are going back on this. They will just wait out the collective short term memory to move on to something else. In a year this will just be normal. In 5 years all the other things that have been added to scan for will also just be normal.
For me, I am old and just accept we will live in an ever growing dystopian surveillance state. I am so grateful I was able to live my youth the way it was. If you are young? Yea, I have no answers.
May you live in interesting times? At least we have that going for us.