Light is not immortal, so it loses some energy with time. E.g. gravitational noise can affect photon energy, or photon can lose some energy to medium due to friction, or photon can lose some energy because of truncation of ideal sinusoidal wave at Planck scale, or speed of light is a bit slower than c (because light arrived 16 seconds later than gravitational waves, when gravitational waves were discovered), thus photon is not frozen in time and expands at very slow rate.
Tired light is because there is a cost to traveling through spacetime. The photon is warping the shape of all the universe mass around it. The photon is doing work.
Moreover, if we are talking about friction and medium (the Ether), then it was predicted long time ago[1], that discussion will be resolved in favor of Ether when Higgs field will be discovered, because Higgs field must be present everywhere, like Ether, and because medium is required for transverse waves to propagate. Discovery of Higgs boson and Higgs field was announced in 2012, so discussion is resolved, but we still call the medium as (physical, quantum) vacuum, like we still call atom as atom («unbreakable») after breaking it, or we use «-» for presence of electrons instead of absence of electrons.
(non-native speaker)
[1]: https://physicstoday.scitation.org/doi/10.1063/1.882562