Fujifilm makes okay cameras...however, what I don't like about them is that almost all of their cameras seem to be the same product with a new name and a minor tweak. New arrangements of buttons and knobs are not innovations.

Sure, they have the GFX series with huge sensors, but that is a niche market.

They should do something like the APS-C equivalent of Sony a1 with a fast-readout sensor for their format, and maybe remove the mechanical shutter for good. What they've been doing for the past few years is just boring and plain.