Ask YC: Ask.com -- Why don't we use it?

I recently rediscovered Ask.com and wondered to myself what I found unappealing about it all. After all, as nice as it looks and as functional as it is, I was still loathe to adopt it.

But then I realized why: I use Gmail. I don't like having to go to a different site to use my mail. I also use iGoogle and read my news. I can't get out of using it all.

So that leads me back to the question, why don't YOU use it? Same reason?

Why doesn't ask.com start providing email services and personalized accounts?