When it was first announced, Steve Jobs said it would be an 'open standard', which is why I said apparently.
http://www.appleinsider.com/articles/10/06/07/apple_announce...
Not so much, but it was necessary to do something against uglifications from the device makers, since seams that google is not willing/able to produce its own canon android hardware (and get the bigger slice of the android devices market, to make it actually canon).
http://daringfireball.net/linked/2011/05/11/facetime-standar...