May I recommend this wonderful podcast on Cancel Culture? Basically the term is so distorted that it’s meaningless. The podcast is very well researched and if you haven’t heard “You’re Wrong About” you’re in for a treat.
https://podcasts.apple.com/us/podcast/cancel-culture/id13800...
As for “master” - nothing wrong with the word. It’s the context that shifts. No one lives in isolation and acknowledging the context shifts sometimes makes sense.
Insinuating that people sensitive to the context are somehow criminalizing the ones who deny it’s existence is absurd.