Heroku gives you the comfort of not having to think about configuring and maintaining the servers that run your webapp.
Parse gives you the comfort of not having to think about architecting a server-side component for your mobile app.
Parse gives you the comfort of not having to think about architecting a server-side component for your mobile app.
GitHub gives you the comfort of not having to think about hosting your own git repositories.
Doesn't every Software as a Service and Platform as a Service company strive to "give you the comfort of not having to think about" running some piece of software on your own servers? The incessant comparisons to Heroku are just silly now.