ABBY is really great... but I was sorry to see they stopped offering it as a subscription based webapp :(
What may drive this decisions?
I mean, you provided the link:
"Why we are sunsetting FineReader Online
The entire ABBYY FineReader product family is getting a new look and feel. Our online recognition tools will be reworked and introduced at a later date to demonstrate the power of ABBYY's OCR technologies."