User Retention
june.so
june.so
Don’t measure just for usage metrics. Measure for usage success and satisfaction.
No harm, I did like your original comment, sympathize with the misunderstanding, and appreciate your apology.
The meal ticket experiment turn out to be an expensive mistake - users never used the feature again after the promo period. From a retention perspective they didn't lose anyone, but the blended CAC for that quarter was horrible.
In hindsight, I think the practice of comparing retention between companies is doing more harm than good.
If your retention rate tells you you are providing a "one-off" service - that's OK. You just have to focus on being a cost-efficient service provider instead of splurging on CAC like everyone else.
I think airline sites are a good example of how to make the most out of one-off payments. Cross sell relevant things (like hotels, car rentals and insurance) so you can get more revenue from that one-off experience.
There’s even companies like Cartrawler that provide this as a service: https://www.cartrawler.com/
-You can measure how many users use your product for each period – which is usage retention
-You can also also measure how many users subscribes to your product on a continuing basis over X periods – which is paying subscriber retention
Without being clear about what is being talked about, the comparative % figures could be misleading. It also can change how you would evaluate the usefulness (or not) of a product to users.
The higher retention rates required for PMF of B2C subscription are because it’s retention of paid users
Same thing for B2B Saas, that’s target retention for paid users