The premise of the talk, as I understood it, was that too many small operations or "mom and pop" shops think that they do not need "Department of Defense" level security, because they're a small general store, not Fort Knox. That's a misconception. "DoD Level Security" doesn't mean that you protect your place like the NOC list in Mission Impossible; it means that you are proactive in thinking about your thread model and assessing the value of your assets. If, after proactively thinking it through, you're still comfortable with just a cheap pad lock and no alarm system, then you've applied "DoD Level Security" (or something like it).
The answer, as it often is, is for regulatory pressure and robust enforcement to connect the externality's consequences back to the agent. The easiest step is by requiring disclosure of breaches. As such, the news in this article seems like it should be unequivocally celebrated.
Oh, but the problem appears when you'll holding other people's information. "Your SSN ain't worth much to me, sorry, keeping that pipeline open only matter X much to our bottom line," etc. .
"Good Security
Yet somehow, keeping their PII imposes almost no obligations on you at all.
About god damn fucking time.
If we can make security lapse expenses higher and higher we can all pay more and more until all products are completely secure but no products remain....
If a business cannot manage, it closes, as simple as that.
So you might save $5 on the price of the "smart doorbell" and then loose $50,000. Obviously there is some kind of balance that needs to be struck, but the amount of data leaks and fraud is plain out of control at the moment,