Valve even prevents developers from linking to their own website, if said website includes ways to buy content independent of Steam payment.
Valve even prevents developers from linking to their own website, if said website includes ways to buy content independent of Steam payment.
See Rimworld. https://store.steampowered.com/app/294100/RimWorld/
Sidebar has link to visit the website. https://rimworldgame.com/ You can buy directly with Credit Card or Paypal.
Fantasy Ground is the same way: https://store.steampowered.com/app/1196310/Fantasy_Grounds_U...
IAPs are different: here Valve actually require you to process payments through steam when game is running via Steam. But even in this case a lot of games can be launched independently after installation through Steam.
Also on top of this Valve already decreased it's comission from 30% for large publishers.