One of the requirements of achieving the top levels within the analytics team at my company is to be considered a thought leader and evangelist. This is accomplished by blogging, tweeting, LinkedIn posts, and speaking at conferences.
It’s very obvious when it comes up in my feeds that people are doing it to appeal to their managers and review committee.
We are in no way a leader in analytics, so I feel bad for those who consume this content, which is put out by people with 3-6 months of professional experience who are trying to pass it off as authoritative and universal.