It has the same vowel and consonant positions as heroku, too. I wonder how long it will take them to get to the top of a google search for "fukime". Right now it's a deviantART profile. :)
The names are Japanese (I don't know if they're actual Japanese words, but they're certainly composed of Japanese characters).
Japanese words/sounds follow a consonant->vowel pattern:
FU KI ME (fhoo-key-meh) and HE RO KU (heh-roh-koo)
Same here. I was thinking it was unintentional until I checked the website and saw the girl cartoon.