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It is also not a Shopify alternative in that Shopify is a service and not just software.

Its like comparing "raw organic apples" to "Apple cider made with conventionally farmed apples"

The service part is just how it is distributed. I would say it is ok to claim as Open Source Shopify alternative if you can install and get it running in a few minutes and could be used by a non technical ecommerce business owner.

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