Because trans people deserve basic civil liberties? And who better to fight for them than the American Civil Liberties Union
And violence against trans people has also increased this year: https://www.theguardian.com/world/2021/jun/14/us-trans-trans...
Two years ago, many trans people were banned from serving in the US military. The ban was reversed earlier this year, but that's kind of the point: there are ongoing attacks against trans rights that are still happening right now and need attention. So that is why it gets the focus.