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I think you're also discounting that Amazon probably paid him several million dollars to film that show and he also made a lot of stupid and poor decisions for the purpose of entertainment. So while a lot of his struggles are real his actual revenue number is completely unreliable. Also most farms don't start off by buying a several hundred thousand pound Lamborghini tractor and getting all of their equipment every year.

That's sad the show is great entertaining and informative so totally watch it

His series production earnings are not important in this context as the main topic is how UK farmers have lot of crops/fruits rotting on the fields as they cannot find people to work.

Was trying to say that it is not easy to be a farmer, I watched few youtube guys in america saying the similar thing, earnings are tied to subsidies and also fluctuations in crop price, and can literally mean boom or bust.

And probably saved a fortune in property tax, and got any appreciation.

A/B test and balance sheet will show that it was very profitable.

A bit like wework, far less loss though.