As I mention at the end of the article, it's definetly an almost laughable buzzword. I suspect whoever created it almost felt awkward to use it. I do however think there is concrete meaning behind it.
Databricks and Snowflake are both pulling it off, giving a combination of an RDBMs like experience and a data lake experience. If it can be pulled off, it strips away a lot of complexity in how big companies manage data.
Unstructured predictive big data algorithm unsupervised deep ML internet of things mining
Is it wrong I want to invest in your pitch?
Personally, I think they should invest in their pitch.
Add 'blockchain' in there and my cheque will be straight in the post
Perfectly captures what companies like c3.ai do!
The term definitely makes me cringe but it describes a solid and useful design evolution.