We should stop personifying them and idolizing the products they make. Look at the chess moves. They're a monster.
It should terrify you that some of the best products on the market are owned by a company that wants to extract as much as it can from the rest of us. They're no different from Oracle, just with good products. It's a winning strategy, and they're now positioned to sink their claws deeper.
They've decimated the competition leaving you with a device that costs too much, isn't repairable, doesn't run untaxed software, and spies on you. The next moves will lock you down even harder.
Like seriously people. We're empowering "I have no mouth and want to scream". We're making it come true.
An Orwellian, Stallman-killing nightmare. The anti-web. In a posh, glossy finish.