Who cares if the passengers are some random billionaire and a group of people carefully chosen purely as a publicity stunt, let him have his attention/marketing that he gets on the side of paying for this trip... the real story is the actual actions that happened:
This is the first time a group of civilians have gone into (proper orbital) space on a re-usable launch system as paying tourists.
This is a MASSIVE moment for space travel in general, and has absolutely proven that SpaceX is onto something really special here with their systems and people.