If I went and lifted the NYT CSS files and registered some intentionally misleading domain / company name like "Times of New York", I could go around saying whatever I want and a good number of people would believe it. Fake news is worse than wrong, its divorced from reality. There never was a journalist trying to get it right to begin with. Fake news is a click farm in Macedonia, not a news outlet that made a mistake.
See also: "deep state" (which has now been bastardized to mean "shadow government").