I do remember seeing the plans that said unlimited (tiny print slow after 30Gb) and that's misleading... better to put the 30gb in big letters, but I just want like 1 or 2 gb fast... Just switched to a hard capped plan cause it was half the price though and a higher cap and I haven't hit the cap in a long time.
I don't want to pay for unlimited data, and I don't want to lose data after hitting a cap.
Maybe the plans you're describing could spin the feature as "throttled for your pleasure" or some such. I'm sure there are marketing people that can come up with a positive way to spin it that isn't a borderline falsehood.
Bandwidth is the same, if you set a speed limit, you are also setting a distance limit.
I am pretty sure even today if you have a phone call on Google voice that goes over two hours or so, your call will drop. I like it better this way because I can call back immediately after being disconnected.