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Most of the players in the chain in terms of percentages. "We need to make x% profit" and "we have to sell at x% markup", etc. If I buy something wholesale for $27, I want to retail it for $54 (or more)... because... ? Rather than "I need to make at least $10 per item to be profitable", it's percentages. At least... that's the little I've seen.

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"return on invested capital", or "shareholders have expectations".

Private companies, of course, have more leeway.

you're completely right. It's because they want to keep increasing their percent of return. They refuse to accept profit and instead have to return more profit over quality or worker health.

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