Basically, it is a useless fad people invest in exactly the same way as they invest in PEZ dispensers, rare beer bottle caps and post stamps.
Some people argue that bitcoin makes a great post-apocalyptic currency, but to me such ideas seem naive.
BTC has no value as an exchange medium. The only real, pragmatic usecases are fueling ransomware, drugs and illicit cross-border transactions.
So: a wasteful, useless thing we all should leave behind.