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These types of contacts are very common at US universities. They’re bad in that students might have fewer choices of sugary beverage on campus. But it’s not like these deals are influencing academics or anything. These deals mostly amount to the director of food service getting a better deal when stocking the concession stands and the dining halls.

If you deal in any kind of bulk good, you will typically sign a contract with your distributor with some sort of terms.

Well, but on the bright side "it got electrolytes!"

in what way?

What drinks should they have for sale on campus?

Whatever the students request, and with the size of a typical university that's probably a fairly large selection, as long as it can be sold before the best-before date it should be fine.

Note that that no doubt will include the products of the companies that now have the monopoly.

So how should they should stock a 12 can vending machine?

Coke Pepsi Diet Coke Diet Pepsi

etc