There is a feature in English to call the same thing different words depending on one's moral judgement towards them. Shooting a person dead is a "kill" if a homeowner has defended himself from a burglar, but a "murder" if the burglar has fired first. My language for comparison only uses a single word, regardless of circumstances.

That's where the paradox has to be coming from. When they say "end censorship" they mean "prevent filtering that we don't want to happen" (like whistleblowing). But at the same time they absolutely totally want NOT to prevent filtering they want to happen (like drugs, child porn, terrorism, etc). It's only censorship if they don't want it, if they want it that's not censorship that's a different word.

It's like saying it's a candy if it's intended to be eaten, but a toy if it's intended to be had, and then expecting to eat the candy and have the toy.