What matters to the eye is the flux of light (i.e. intensity) and for that, the emissive screens are better since they are not dependent on ambient lighting. Great point!
There are many reasons why one type of screen may be better than another. The lack of compelling evidence simply means that there is a lack of research and certainly does not imply they are equivalent.
Basically their finding is that a very modest amount of luminance contrast (8:1) is optimal for reading, after which readability actually decreases. Which actually isn’t that surprising when you think about it. If you had a display where the whites were as bright as the sun, and the blacks were perfectly, totally non-reflectively black, it would be hard to read.
This is probably consistent with people’s experience with e-readers. E-ink doesn’t have a particularly good contrast ratio, but it is adequate and roughly in the sweet spot for reading. Whereas today’s 200:1 IPS displays score well on spec charts and are great for video and games but are arguably not that good for reading, at least for some people.
I got an e-ink just for the portable battery life.
White might be too bright.
In the dark it needs a backlight though.