Also, I noticed that the price for components went up from the ~$30 mentioned in the instructions to $50+ on Digikey, and there is currently one part that is out of stock (and no back order allowed).
Total cost: $15 (PCB) + ~$55 (components) + $15 (display) = ~$85. With shipping it may be more like $100.
But $100 for an open, hackable e-ink eBook reader is still pretty good IMO.