If you come up with a peer-to-peer network technology, and you want people to take it seriously, don’t try to make a quick buck off it. If it needs payments for routing or whatever, just use an existing payment technology like lightning or something.
It would be hard to sound more like a hype scam if they tried: “Powered by the Helium Blockchain, The People’s Network represents a paradigm shift for decentralized wireless infrastructure.”
Edit: against my better judgment I read some of the technical stuff on their site. This is either decentralized in name only or vulnerable to Sybil attacks.