that way users can decide for themselves who is @bob or me@me.com (as their hashes differ).
the current industry around vanity domains and social media handles is toxic. people are being killed for them [1]
[1] https://news.ycombinator.com/item?id=27900825
an example of a working example is the p2p Secure Scuttlebutt (SSB) social network: it can work completely without name servers (you can even sync over bluetooth)