It makes perfect sense to me. Obviously, if you don't know what Hipmunk is it's hard but on the other hand, knowing Hipmunk, that sentence conveys more information than a generic one ever could.
That would work for those who know about Hipmunk and those who don't.
The Hipmunk line gives me the idea that I will have a simple page where I can compare options easily which seems to be the case so far as I can tell from their video.
Longer summary: Hits the APIs of every insurance company and fills out their forms for you to get you an actual price, rather than just purporting to.
Leaky "The ONLY way to see real-time quotes from EVERY major insurer."
Edit: Apparently they are doing the same thing as all the insurance comparison companies here, but are the first US company to actually do it properly, so my reaction isn't very fair and your summary is quite good.