Leaving BTC and lighting aside, I don't think most people would opt out of ads in favor of micro payments. There is a minority who have the money that would but I see nothing in society that points to making such a change possible. Do you have any studies that show people would pay for news/socials/etc. in exchange for no ads/tracking/+privacy? Even the paid streaming services have ads and even when you pay, I'm sure they are still selling tracking data.