* unlimited: not actually unlimited
* Full self driving: not actually fully self driving
* incognito: not even trying to be incognito
As long as you have a paragraph explaining it you could bottle piss and sell it as fresh spring water.
Incognito prevents the browser from remembering the things you do locally to the browser itself. The browser, any browser, cannot control what the server does. The browser cannot block whatever javascript you have allowed it to run. All it can do is block javascript. You log into a server while in Incognito doesn't mean the server won't know you logged in (wtf?).
Icognito basically means your SO won't see your browser history, and that's about it.
But it is still reasonable to make that assumption.
Chrome benefits from its association with Google. This means that Google should also deal with the consequences of that association.
Google should stop tracking users when they’re in incognito mode.
The idea you can be in Google Browsers private browsing mode that says Google Browser won’t track you but in reality Google will still track you in that mode given the chance is a huge piece of slight of hand for the average users.
Google (the Chrome development team) should not track users when they're in incognito mode if they even do.
However, Google (the company and its services) should not care whether a user is using incognito mode or not; Otherwise you're asking for the implementation of additional functionality beyond what incognito mode is intended to provide (ala DNT, etc), and making it specific to only Google, and not other websites, would be a strange position.
I'm sick of megacorps reaping all the benefits of branding but none of the downsides.
And often times that wouldn't even be what you want. Often you go incognito to log into another account because it creates a fresh browser instance. Doing that would be impossible if it didn't enable any form of tracking, logging in requires them to track you. Making a sensible way where incognito somehow prevented all tracking while still being functional isn't possible.
In your model are you satisfied with Google still applying its tracking techniques to Microsoft Edge users in Microsoft's incognito mode?