There are so many people who truly believe ridiculous bullshit with regard to driving.
People have been telling me that SUVs are safer cars (questionable) or that higher powered cars are safer (highly questionable) or that driving slower than the speed limit increases the risk of accidents (no comment).
If this score provides real time feedback to people based on real world data, maybe it can help change somebodys mind. Maybe it can nudge people to become slightly safer drivers.